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Our mission

Experience the grandeur. Conquer the Wall. Claim your glory.

Running upon the Great Wall is a dream for runners around the world. We exist to make that dream real.

Why we run

We are a global pioneer in promoting and selling China marathon events across the world and international marathon events in China.

We bring runners races that let them witness the magnificent architecture of the Great Wall on one of the most challenging courses in the world, while enjoying some of China's most beautiful natural scenery.

Through our Great Wall running series, we advocate peace, friendship, sportsmanship and a healthy lifestyle.

Runner on the Great Wall

Participant experience

We develop race programs and full travel packages that include major cities, landmarks, Chinese food and folk culture.

Great Wall conservation

The Great Wall is a world cultural heritage site. We believe we have a responsibility to protect and inherit its inspiring spirit through research, restoration, cultural creation and public awareness.